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The well Integrative Medicine
project type
Brand Strategy
Visual Identity
Website Design & Build (Wix)
Marketing collateral
where it started
The Well is an integrative medicine practice led by a group of women physicians treating the root cause of illness — not just the symptoms. They had a logo and a three-month window to launch. Everything else needed to be built.
what as done
Before a single page could be designed, we had to define who they were. That meant leading a team of doctors through brand decisions they didn't know they needed to make — and making the case for doing it right the first time. We refined their logo, built a full visual identity system, developed their messaging, and designed and built the website. On time. Within budget.
results
The Well launched in 90 days with a brand that reflected who they actually are — and a system built to grow with them.
