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Hauer Healing
WHERE IT STARTED
Patsy Hauer is an energy healer launching her own practice — with a clear vision and one firm requirement: don't blend in. The energy healing space had a recognizable aesthetic — layered illustrations, mystical imagery, ornate angels — that felt dated and, for anyone new to this kind of work, a little hard to walk through the door of. Patsy wanted something cleaner and more approachable, without losing the depth of what she does.
what was built
Developed a full brand identity — logo, typography, color system, and visual language — built around Patsy's own photography of sacred sites and natural energy vortexes from her travels around the world. The result is a brand that feels grounded and serious without losing its spiritual depth. The website was designed and built in Squarespace to welcome the curious and committed alike, and move them toward booking.
Results
A practice that looks as intentional as the work itself — and stands out in a category where most brands look exactly the same.
