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Case Study Canva Infrastructure

vital body therapeutics

CLIENT

Vital Body Therapeutics

SCOPE

Canva Teams Implementation,
Template Development

INDUSTRY

CBD Wellness/B2B + DTC

SERVICES

Account Audit, Brand Infrastructure,
Brand Kit System, Template Design & Deployment

40+

Existing designs reviewed

Existing designs
reviewed

Presentations, flyers, social, signage, digital, newsletters

User roles mapped

User roles
mapped

With distinct permissions and access levels

22 +

Designs prioritized

Designs
prioritized

For conversion into reusable brand templates

Brand kits built

Brand kits
built

One for designers, one for everyone else

before canva

Vital Body designs were hard to find in their Canva Teams account.

Designs were impossible to find

No folder structure meant the CEO (who set up the Canva account) was still hunting for her own files.

Brand elements had no home

Photography, iconography, and illustrations had no centralized location, making brand consistency nearly impossible.

Every sales pitch started from zero

The team assembled presentations from decks with inconsistent layouts, mismatched fonts, and off-brand visuals.

For a company eight years in, it didn't read that way. If anyone new joined the team and opened Canva, they'd have no idea where to start.

BEFORE

Snap shot of the folder structure in canva

The solution

Build the infrastructure around how Vital Body team works, getting them to the right templates.

Before anything could be built, the foundation had to be right.

Folders organized by function. Restructured around how the team actually works — not a generic cleanup, but an architecture built specifically for Vital Body's business and day-to-day needs.

User permissions configured by role: The right people have access to the right templates. Sales sees sales. Social sees social. No overlap, no confusion.

Before anything could be built, the foundation had to be right.

Folders organized by function. Restructured around how the team actually works — not a generic cleanup, but an architecture built specifically for Vital Body's business and day-to-day needs.

User permissions configured by role: The right people have access to the right templates. Sales sees sales. Social sees social. No overlap, no confusion.

With the infrastructure set, the focus shifted to empowering anyone on the team to open Canva and create something on-brand without starting from scratch.

Brand Kit + Brand Templates

One centralized hub: Fonts, colors, logos, and brand elements organized and accessible to everyone — always on brand.

Brand Templates are where the foundation becomes action: Pre-built, on-brand templates ready to use, no starting from scratch, no guesswork.

One centralized hub: Fonts, colors, logos, and brand elements organized and accessible to everyone — always on brand.

Brand Templates are where the foundation becomes action: Pre-built, on-brand templates ready to use, no starting from scratch, no guesswork.

A sales rep can now open a pitch deck template, customize it for a prospect, and walk into a meeting confident that it looks like Vital Body, in minutes.

TEMPLATES

Redesign of marketing assets

It was amazing to present with such a clear and beautiful platform. It made a huge difference for me as the speaker — and helped our audience absorb the information.

—Vital Body Sales Team